Sustainability as a KPI in Air Freight
Sustainability is gaining importance in different transport modes. For the air freight, is it essential to have a sustainability KPI as well. The best way for transformation in the sector will always come from the customers’ side, rather than the market itself. Here shippers could become one of the driving forces. While pushing for a sustainability KPI in air freight and encouraging parties in the supply chain to publish their carbon footprints, shippers could compare different air freight trade lanes and make better choices based on a total package: cost + effectiveness + sustainability. In this way, they will streamline sustainability efforts of the air freight sector, contribute to more competition between trade lanes, and bring improvements on the carbon footprint of aviation.